Author Archives: Cindy Hovig

An Appetite for Double-Dipping (and I Don’t Mean Ice Cream)

We never think it will happen to us. Becoming a victim of fraud is a horrible experience. It can cause financial damage, sometimes significant enough to put us out of business. It is a time-consuming business disruption which often involves accountants, lawyers, credit bureaus, bank executives, and IRS and state tax agents. Worst of all, […]

The Fine Art of the Upsell

Restaurants do it beautifully.  “Did you leave any room for dessert or coffee?”  “Want fries with your burger?”  The All-Important Upsell How does your company rate when it comes to the all-important upsell?  Is it smooth like a restaurant waitress who smiles while she delivers her line? Or could it be improved?  While you don’t […]